Case study
A hair brand that knows what each wig costs, from factory to customer.
Pixie Girl Global sells wigs from Lagos: online, on social media, to walk-in customers and to wholesale buyers. We built the platform that runs the business behind those channels, from production costs to the books.
- Client
- Pixie Girl Global
- Country
- Nigeria
- Stage
- Live
What they needed
Sales came in from a website, Instagram, walk-in customers and wholesale buyers, each tracked in its own place. Stock had to match across all of them, or the brand would sell what it did not have.
Management also needed to know what each wig really cost, from the factory through import and styling, so that prices protected the margin. And two companies trade with each other inside the group, so their books had to stay apart.
What we built
Six areas on one set of data, serving the staff app, the online shop and the stylists’ app.
-
Make and buy
- Production runs and the landed cost of each unit
- Purchasing and imports
- The factory account
-
Sell
- The brand’s own online shop, with prices in the visitor’s currency
- Point of sale
- Sales and quotations
- Sales campaigns and landing pages
-
Customers
- Customer records, with Instagram, WhatsApp, email and website chat in one inbox
- Loyalty points, referrals and reorder reminders
- A partner programme for stylists
-
Stock and delivery
- One stock count behind every channel
- Deliveries by courier, with order tracking for the customer
-
Team and money
- Payroll, with clock-in by location
- Cash requests and approvals
- Accounts for each company
- Approval chains the business sets itself
-
Decisions
- Pricing scenarios against a margin target
- Dashboards for both companies
- Praxis AI on the business’s own data
What holds it together
Every sale, from any channel, moves the same stock and posts to the right company’s books.
How it runs day to day
One wig, from production to a repeat customer
- A production run is recorded with its costs, so each unit carries its landed cost.
- Prices are set against a margin target, and scenarios show what a change in cost does to the margin.
- The wig sells online, in the shop or through Instagram. The same stock goes down wherever it sells.
- A courier delivers it, and the customer follows the order until it arrives.
- Loyalty points and a reorder reminder bring the customer back.
What changed
-
One stock, every channel
The online shop, social media, the walk-in shop and wholesale draw on the same stock count, so the brand does not sell what it does not have.
-
The brand’s own shop
The online shop is the brand’s own, on its own address, and shows each visitor prices in their currency.
-
One inbox
Conversations from Instagram, WhatsApp, email and website chat arrive in one place, on the customer’s record.
-
Margins set, not guessed
Each price starts from the landed cost of the unit and a margin target that management sets.
Our role
-
See
We mapped how the business really runs: the factory, imports, every sales channel and the team in Lagos.
-
Design
We wrote the product description with the client’s management and agreed every module and screen before building it.
-
Build
We built the platform module by module, with the staff app, the online shop and the stylists’ app on one set of data.
-
Hold
We review it against the agreed description and keep improving it as the business grows.
Related work
-
Smart Logistics and Services
Praxis LS, a logistics and freight ERP: shipment files, warehouse, fleet, people and OHADA accounting in one system.
-
Orika Living
A home-fragrance brand’s ERP and online shop: sales, stockists, stock, deliveries and accounts that agree.
Start with one area of your organisation.
The free audit and demo takes about an hour. We look at how one area runs today and show you what a system like these would change.